A Deeper Luxury

“For these are tough, rough times in the luxury world – as elsewhere in the global economy.  The days of gilded crocodile coats snapped up by oligarchs are over – and personally, I am not sorry to see Bling and glitter slink away… how can the pace of luxury possibly be sustained?  … the word ‘sustainability’ has another resonance.  It suggests not just the onerous task of selling enough high end watches to keep a store afloat.  But also the high cost to the planet of our wild ride of over-consumption.  Now the world is waking up to the idea that tending to a planet messed up by greedy consumerism is a luxury that we must all be able to afford.”

“… we are going to hear a lot of the word ‘responsibility’.  This new ethos is consumer-led by a generation which is beginning to ask not just what an outfit costs and who designed it.  But also where it was made, how it was made and whether in that process it exploited its maker or harmed the planet.” – Suzy Menkes (fashion editor, International Herald Tribune)